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    <title>Stylish and fashionable women beauty products - AdoptStyle.com, John Frieda Brand, All items on sale filter</title>
    <link>http//www.adoptstyle.com/Brand_4249_Filter_0_All-items-on-sale.aspx</link>
    <language>en-us</language>
    <description>John Frieda Brand, All items on sale filter</description>
    <ttl>120</ttl>
    <atom:link href="http://www.adoptstyle.com:80/Rss_Brand_4249_Filter_0_All-items-on-sale.aspx" rel="self" type="application/rss+xml" />
    <copyright>Copyright © 2012 AdoptStyle.com. All Rights Reserved.</copyright>
    <item>
      <title>John Frieda Volume &amp; Shine Full Volume Hair Dryer</title>
      <description>John Frieda Volume &amp; Shine Full Volume Hair Dryer features a lightweight AC motor and titanium ceramic coated grill for voluminous yet frizz-free hair. For over 20 years, the John Frieda hair care experts have been defining style. Now the leader in transformational hair care has helped inspire a line of professional appliances to empower your hair. Challenge the status quo with this high performance dryer that blows volume, bounce, and shine into hair as it dries. This premium hair dryer features 1875 watts of power, a lightweight AC motor, high voltage advanced ionic generator, a true cold shot, 3 heat and 2 speed settings.
                     	&lt;ul&gt;
                     		&lt;li&gt;1875 Watts&lt;/li&gt;
                     		&lt;li&gt;Advanced ionic conditioning&lt;/li&gt;
                     		&lt;li&gt;Lightweight AC motor&lt;/li&gt;
                     		&lt;li&gt;Separate variable heat and speed settings&lt;/li&gt;
                     		&lt;li&gt;Titanium ceramic coated grill&lt;/li&gt;
                     		&lt;li&gt;Locking cold shot&lt;/li&gt;
                     		&lt;li&gt;Up to 50% more ions&lt;/li&gt;
                     		&lt;li&gt;2 Concentrators&lt;/li&gt;
                     		&lt;li&gt;1 Diffuser&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=303228702&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=303228702&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Smooth &amp; Shine Sleek Finish Flat Iron</title>
      <description>John Frieda Smooth &amp; Shine Sleek Finish Flat Iron features 1 inch extra-long ceramic titanium coated straightening plates, for a smooth and sleek finish. For over 20 years, the John Frieda hair care experts have been defining style. Now the leader in transformational hair care has helped inspire a line of professional appliances to totally transform frizzy, dull, flyaway hair. Advanced ionic conditioning enhances manageability and leaves hair looking and feeling healthy, smooth, and shiny. This premium straightening iron features advanced ionic power, with high heat up to 455 degrees Fahrenheit, true ceramic technology, and 11 professional digital settings.
                     	&lt;ul&gt;
                     		&lt;li&gt;1 inch extra-long straightening plates&lt;/li&gt;
                     		&lt;li&gt;Advanced ionic conditioning&lt;/li&gt;
                     		&lt;li&gt;Heats up to 455F&lt;/li&gt;
                     		&lt;li&gt;Variable temperature control&lt;/li&gt;
                     		&lt;li&gt;15 second instant heat up time&lt;/li&gt;
                     		&lt;li&gt;True ceramic heater&lt;/li&gt;
                     		&lt;li&gt;Ceramic titanium coated plates&lt;/li&gt;
                     		&lt;li&gt;Up to 50% more ions&lt;/li&gt;
                     		&lt;li&gt;LCD temperature control&lt;/li&gt;
                     		&lt;li&gt;Auto shut-off&lt;/li&gt;
                     		&lt;li&gt;Swivel cord&lt;/li&gt;
                     		&lt;li&gt;Includes free heat mat&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=303228261&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=303228261&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Definion &amp; Curl Curling Iron</title>
      <description>John Frieda Definition &amp; Curl Curling Iron is available in 3 sizes giving you options for 3 different styles: Tight Curls, Loose Curls, or Volume Curls. For over 20 years, the John Frieda hair care experts have been defining style. Now the leader in transformational hair care has helped inspire a line of professional appliances to totally transform frizzy, dull, flyaway hair. Advanced ionic conditioning enhances manageability and leaves hair looking and feeling healthy, smooth, and shiny. This premium curling iron features advanced ionic power with high heat up to 400 degrees Fahrenheit, true ceramic technology, and 11 professional digital settings. &lt;ul&gt; &lt;li&gt;Available in 3 sizes: 1 inch for tight curls, 1 1/4 inch for loose curls, or 1 1/2 inch for volume curls&lt;/li&gt; &lt;li&gt;Advanced ionic conditioning&lt;/li&gt; &lt;li&gt;Temperatures as high as 400F&lt;/li&gt; &lt;li&gt;Variable temperature control&lt;/li&gt; &lt;li&gt;30 second instant heat up&lt;/li&gt; &lt;li&gt;True ceramic heater&lt;/li&gt; &lt;li&gt;Titanium ceramic coated barrel&lt;/li&gt; &lt;li&gt;Up to 50% more ions&lt;/li&gt; &lt;li&gt;LCD temperature control&lt;/li&gt; &lt;li&gt;Auto shut-off&lt;/li&gt; &lt;li&gt;Swivel cord&lt;/li&gt; &lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=303227164&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=303227164&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Luxurious Volume Bountiful Body Mousse</title>
      <description>John Frieda Luxurious Volume Bountiful Body Mousse with an innovative, ultra-light formula wraps strands to thicken hair and boost volume from root to tip, for a lush, soft look and feel. New Luxurious Volume line builds fullness at the roots, thickens individual strands and increases lift for noticeably thicker, full-bodied hair. &lt;ul&gt; &lt;li&gt;Ultra-light mousse formula&lt;/li&gt; &lt;li&gt;Wraps strands to thicken hair&lt;/li&gt; &lt;li&gt;Boosts volume from root to ip&lt;/li&gt; &lt;li&gt;Creates a lush, soft look and feel&lt;/li&gt; &lt;li&gt;110% more fullness&lt;/li&gt; &lt;li&gt;50% more thickness&lt;/li&gt; &lt;li&gt;90% more lift&lt;/li&gt; &lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=305997096&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=305997096&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Frizz-Ease Straight Fixation Smoothing Creme</title>
      <description>John Frieda Frizz-Ease Straight Fixation Smoothing Creme smoothes away frizz &amp; silkens hair for instantly straighter styles. Get straight-up style that's not weighed down.
                     	&lt;ul&gt;
                     		&lt;li&gt;Provides lightweight conditioning&lt;/li&gt;
                     		&lt;li&gt;Holds hair straight without heaviness&lt;/li&gt;
                     		&lt;li&gt;Provides heat protection&lt;/li&gt;
                     		&lt;li&gt;ThermaGuard Complex protects against damage&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=264868937&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=264868937&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Luxurious Volume Full Splendor Shampoo</title>
      <description>New Luxurious Volume line builds fullness at the roots, thickens individual strands and increases lift for noticeably thicker, full-bodied hair. &lt;ul&gt; &lt;li&gt;Strengthens hair from inside out&lt;/li&gt; &lt;li&gt;Fills in damaged areas with healthy volume&lt;/li&gt; &lt;li&gt;Plump up hair starting from the roots&lt;/li&gt; &lt;li&gt;110% more fullness&lt;/li&gt; &lt;li&gt;50% more thickness&lt;/li&gt; &lt;li&gt;90% more lift&lt;/li&gt; &lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=260000637&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=260000637&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Brilliant Brunette Shine Release Moisturizing Shampoo: All Shades</title>
      <description>John Frieda Brilliant Brunette Shine Release Moisturizing Shampoo with Enriching Technology intensifies multi-dimentionals shine whilst moisturizing with vitamin-enriched droplets.
                     	&lt;ul&gt;
                     		&lt;li&gt;Enhances your individual highlights for ultra-rich, ultra-luminous brunette&lt;/li&gt;
                     		&lt;li&gt;Contains crushed pearls and sweet almond oil&lt;/li&gt;
                     		&lt;li&gt;Enriching Technology and vitamin droplets intensify brunette hues for a color thats all your own&lt;/li&gt;
                     		&lt;li&gt;Rehydrates and revitalizes dull, dry, brittle hair for renewed silkiness and exceptional shine&lt;/li&gt;
                     		&lt;li&gt;For all shades of natural, color-treated, or highlighted brunette hair&lt;/li&gt;
                     		&lt;li&gt;Does not deposit color&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=252289155&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=252289155&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Brilliant Brunette Shine Release Moisturizing Conditioner: All Shades</title>
      <description>John Frieda Brilliant Brunette Shine Release Moisturizing Conditioner moisturizes with vitamin-enriched droplets and intensifies mulit-dimentional shine.
                     	&lt;ul&gt;
                     		&lt;li&gt;Enhances your individual highlights for ultra-rich, ultra-luminous brunette&lt;/li&gt;
                     		&lt;li&gt;Contains crushed pearls and sweet almond oil&lt;/li&gt;
                     		&lt;li&gt;Fills in, mends, and perfects dry, porous hair strands to create an ultra smooth reflective surface&lt;/li&gt;
                     		&lt;li&gt;Immediately hair looks and feels softer, more supple, and easier to manage&lt;/li&gt;
                     		&lt;li&gt;For all shades of natural, color-treated, or highlighted brunette hair&lt;/li&gt;
                     		&lt;li&gt;Does not deposit color&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=238307805&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=238307805&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Radiant Red Color Magnifying Conditioner</title>
      <description>John Frieda Radiant Red Color Magnifying Conditioner was developed exclusively for redheads, protecting the pure intensity of red hair. &lt;ul&gt; &lt;li&gt;Smoothes,mends and replenishes frequently colored red hair to restore silky suppleness&lt;/li&gt; &lt;li&gt;Extends the life and intensity of tonal richness by helping retain and preserve precious color&lt;/li&gt; &lt;li&gt;Rekindles vibrancy and fires up glossy shine without adding or depositing color&lt;/li&gt; &lt;li&gt;Replenishes dry hair with vitamin-enriched emollients to help preserve your cherished red&lt;/li&gt; &lt;li&gt;Protects and smoothes the hair cuticle, counteracting color loss and premature fading&lt;/li&gt; &lt;li&gt;Restores red with vital moisture to help retain bold tones and prolong vibrancy between coloring treatments&lt;/li&gt; &lt;li&gt;Revives dried out, faded, over-colored hair to sumptuous, supple texture, and vivacious red shine&lt;/li&gt; &lt;li&gt;Ideal for daily use on frequently colored red hair&lt;/li&gt; &lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=238309067&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=238309067&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Frizz-Ease Hair Serum Original Formula</title>
      <description>John Frieda Frizz-Ease Hair Serum Original Formula is a unique blend of silicones that smoothes texture while delivering a layer of crystal-clear gloss for perfectly polished, amazingly shiny, frizz-free results. Repels humidity to help prevent weather-related frizz &amp; prolongs the life of color-treated hair. "Never before have I found a product that can so quickly and dramatically improve the appearance and actual surface of the hair. Frizzy, permed or color-treated hair is transformed instantly. It becomes visibly smoother, glossier and stronger after one application. Coarse, over-processed hair actually looks and feels like glass. Regardless of the hair type, the benefits are always incredible sheen and vitality.This formula repels moisture which helps prevent hair from frizzing in damp weather. It also contains a sunscreen to block out the damaging effects of UV rays on the hair." - John Frieda
                     	&lt;ul&gt;
                     		&lt;li&gt;The No. 1 selling product line for Frizzy Hair&lt;/li&gt;
                     		&lt;li&gt;Prescribed for frizzy, permed, or color-treated hair&lt;/li&gt;
                     		&lt;li&gt;Allure Readers choice award&lt;/li&gt;
                     		&lt;li&gt;Contains sunscreen&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=238308347&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=238308347&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Luxurious Volume Always Stylish Gel Creme</title>
      <description>John Frieda Luxurious Volume Always Stylish Gel Creme Creates lift for style with full control Boosts volume in all 3 dimensions: fullness, thickness &amp; lift.</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=203428126&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=203428126&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Root Awakening Nourishing Moisture Shampoo</title>
      <description>John Frieda Root Awakening Nourishing Moisture Shampoo refreshes &amp; feeds the roots, restoring deep moisture for soft, silky hair. Awaken 3x healthier hair starting at the roots.
                     	&lt;ul&gt;
                     		&lt;li&gt;For dry hair&lt;/li&gt;
                     		&lt;li&gt;Hair is noticeably more radiant &amp; resilient with every use&lt;/li&gt;
                     		&lt;li&gt;Made with natural Eucalyptus and peppermint oil, stimulating the scalp with a cool, tingling sensation&lt;/li&gt;
                     		&lt;li&gt;Safe to use on color-treated hair&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=183264754&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=183264754&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Frizz-Ease Heat Defeat Protective Styling Spray</title>
      <description>John Frieda Heat Defeat Protective Styling Spray activates with heat tools to straighten and condition hair. Defend straight styles to the end. &lt;ul&gt; &lt;li&gt;Provides styling spray&lt;/li&gt; &lt;li&gt;Works with heat tools to smooth and straighten hair&lt;/li&gt; &lt;li&gt;Leaves hair soft to the touch&lt;/li&gt; &lt;li&gt;ThermaGuard Complex protects against damage&lt;/li&gt; &lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=173566634&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=173566634&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Root Awakening Nourishing Moisture Conditioner</title>
      <description>John Frieda Root Awakening Nourishing Moisture Conditioner deeply hydrates from roots to ends for soft, silky, smooth hair. Awakens 3x healthier hair starting at the roots.
                     	&lt;ul&gt;
                     		&lt;li&gt;For dry hair&lt;/li&gt;
                     		&lt;li&gt;Hair is noticeably more radiant and resilient with every use&lt;/li&gt;
                     		&lt;li&gt;Made with natural Eucalyptus and peppermint oil, stimulating the scalp with a cool, tingling sensation&lt;/li&gt;
                     		&lt;li&gt;Safe to use on color-treated hair&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=167666579&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=167666579&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Frizz-Ease Rehydrate Intensive Deep Conditioner</title>
      <description>John Frieda Frizz-Ease Rehydrate Intensive Deep Conditioner fortifies and silkens dry, damaged hair, restoring much needed moisture for flawless frizz-defying results. Quench dry hair with a deep drink of moisture!
                     	&lt;ul&gt;
                     		&lt;li&gt;Avocado oil and milk protein nourishes and replenishes extremely dried-out hair to revitalize and silken strands&lt;/li&gt;
                     		&lt;li&gt;Advanced, ultra-rich formula helps prevent breakage and split ends&lt;/li&gt;
                     		&lt;li&gt;Safeguards hair from future frizz&lt;/li&gt;
                     		&lt;li&gt;Dramatically improves the elasticity and resilience of hair&lt;/li&gt;
                     		&lt;li&gt;Provides a supple, smooth texture that feels soft to the touch&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=68903809&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=68903809&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Frizz-Ease Spiral Style Curl-Defining Spray Gel</title>
      <description>John Frieda Frizz-Ease Spiral Style Curl-Defining Spray Gel defines &amp; holds curls with a soft, weightless feel for shiny, salon-style spirals. Define shiny spirals with salon style.
                     	&lt;ul&gt;
                     		&lt;li&gt;Lightweight gel formula&lt;/li&gt;
                     		&lt;li&gt;Weightless, non-crunchy feel of spritz&lt;/li&gt;
                     		&lt;li&gt;Provides heat protection&lt;/li&gt;
                     		&lt;li&gt;ThermaGuard Complex protects against damage&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=50021581&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=50021581&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Radiant Red Color Captivating Shampoo</title>
      <description>John Frieda Radiant Red Color Captivating Shampoo was developed exclusively for redheads, protecting the pure intensity of red hair. &lt;ul&gt; &lt;li&gt;Features pomegranate and plum extracts&lt;/li&gt; &lt;li&gt;Safeguards a redheads ideal color, vibrancy and moisture as it gently cleanses without diminishing intensity&lt;/li&gt; &lt;li&gt;Helps to lock in lively red tones and ignites blazing and daring highlights - tempting you to flaunt your everlasting red&lt;/li&gt; &lt;li&gt;Helps preserve fiery red tones without adding or depositing color&lt;/li&gt; &lt;li&gt;Removes dulling residue to prolong the intensity of your ideal red&lt;/li&gt; &lt;li&gt;Contains moisture-rich ingredients and anti-fading agents to gently cleanse hair while preserving precious red&lt;/li&gt; &lt;li&gt;Leaves hair soft and revitalized with blazing red shine&lt;/li&gt; &lt;li&gt;For color-treated or highlighted redheads&lt;/li&gt; &lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=42403977&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=42403977&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Luxurious Volume Full Splendor Conditioner</title>
      <description>John Frieda Luxurious Volume Full Splendor Conditioner targets damaged areas, providing weightless conditioning only where needed for full-bodied style with a soft, silky feel. New Luxurious Volume line builds fullness at the roots, thickens individual strands and increases lift for noticeably thicker, full-bodied hair. &lt;ul&gt; &lt;li&gt;Targets damaged areas&lt;/li&gt; &lt;li&gt;Provides weightless conditioning&lt;/li&gt; &lt;li&gt;100% more fullness&lt;/li&gt; &lt;li&gt;50% more thickness&lt;/li&gt; &lt;li&gt;90% more lift&lt;/li&gt; &lt;li&gt;Full-bodied style with soft, silky feel&lt;/li&gt; &lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=31619958&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=31619958&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Luxurious Volume Lavish Lift Root Booster</title>
      <description>John Frieda Luxurious Volume Lavish Lift Root Booster with a targeted lifting complex boosts hair from the roots and thickens strands, for full hair styles that are soft and touchable. New Luxurious Volume line builds fullness at the roots, thickens individual strands and increases lift for noticeably thicker, full-bodied hair.
                     	&lt;ul&gt;
                     		&lt;li&gt;Targeted lifting complex&lt;/li&gt;
                     		&lt;li&gt;Boosts hair from the roots&lt;/li&gt;
                     		&lt;li&gt;Thickens strands&lt;/li&gt;
                     		&lt;li&gt;Creates soft and touchable hair&lt;/li&gt;
                     		&lt;li&gt;110% more fullness&lt;/li&gt;
                     		&lt;li&gt;50% more thickness&lt;/li&gt;
                     		&lt;li&gt;90% more lift&lt;/li&gt;
                     	&lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=31619983&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
      <guid>http://api.shopstyle.com/action/apiVisitRetailer?id=31619983&amp;pid=uid6324-1043518-2</guid>
    </item>
    <item>
      <title>John Frieda Frizz-Ease Hair Serum Extra Strength Formula</title>
      <description>John Frieda Frizz-Ease Hair Serum Extra Strength Formula, inspried by salon experts, is an exceptional hair-transforming serum that instantly eliminates chronic unruly frizz by smoothing and controlling wild, wiry, and unmanageable hair. Instantly transforms the appearance of frizzy, coarse, processed hair. A unique blend of silicones, Aloe Vera and Vitamin E produces smoother, glossier hair when blow-drying straight, activates curls when drying naturally and promotes longer hair by helping reduce breakage. &lt;ul&gt; &lt;li&gt;Repels moisture which helps prevent hair from frizzing in damp weather&lt;/li&gt; &lt;li&gt;Contains sunscreen to protect hair from UV damage&lt;/li&gt; &lt;li&gt;Hair-transforming serum&lt;/li&gt; &lt;li&gt;Instantly eliminates chronic unruly frizz&lt;/li&gt; &lt;li&gt;Smoothes and controls wild, wiry, unmanageable hair&lt;/li&gt; &lt;/ul&gt;</description>
      <link>http://api.shopstyle.com/action/apiVisitRetailer?id=29011088&amp;pid=uid6324-1043518-2</link>
      <pubDate>Thu, 09 Feb 2012 05:00:00 GMT</pubDate>
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